Stop Offshoring
Friday, January 02, 2004
Happy New Year, everyone!
The first posting of 2004 comes from a CNET News article: More and more tech jobs head overseas
My favorite quote from the article is:
"The problem is that companies aren't sure if it's politically correct to talk about it," said Jack Trout, a principal of Trout & Partners, a marketing and strategy firm. "Nobody has come up with a way to spin it in a positive way."
Hmmm, if you can't put a good spin on it, maybe it's not good! Ordinarily, if you're afraid to talk about something that you did, doesn't it mean you did a bad thing or an embarrassing thing? Wouldn't it be something you'd try to avoid doing in the future? Managers of companies that are offshoring would do well to examine their actions and wonder the same thing. After all, if offshoring is so great, they should be publicizing the heck out of it, not shamefully hiding it.
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